Your website is the first digital interface with your customers or potential clients, where they can get a first feel of the products or services you offer. Nevertheless, if the design remains the same and technology and design progression have taken a different path then the website is likely to negatively impact the user experience and discourage the user from making a purchase. Research has indicated that the first impression about a company is made within 9 seconds and design plays a key role with 94% influence which is why your business must have a well-designed and current website.  

Therefore, it is crucial to know how to identify that your website needs to be redesigned.  

In this post, we outline the main signs to look out for to determine whether your website could do with a facelift, and demonstrate how a redesign can improve interaction and conversion rates.

1. Your Website Does Not Look Like the Brand Anymore  

When your business is developing, it is reasonable to expect the same from your website and its functionality. According to a study carried out by LucidPress, the use of similar branding across the platform can increase the company’s revenue by as much as 23%. If a company’s website is still using logos, colours or messages that may not reflect the current brand image, then this becomes an image and professional issue. For instance, if you have changed your logos and colours, but your site seems old, a visitor may consider this as negligence, which is not good for business.  

Regularly review the elements of your website and the information you provide with regard to its design and language about your brand’s current image. Having an updated website is important in ensuring that there is a good appearance that will ensure that there is a good experience which will help in improving the level of credibility among the customers.  

2. Your Website Isn’t Optimized for Mobile Users  

When mobile devices are responsible for over 50 per cent of all web traffic, having a mobile website is not a choice – it is a must. If your site is not responsive, the visitors moving across your site using their smartphones or tablets will most probably be frustrated once again which leads to abnormally high bounce rates and therefore, lost business opportunities.  

Incorporate the mobile-first approach in design that helps the organization focus on the mobile users’ experience. This includes easier-to-use navigation, faster loading times and things like buttons that are designed for use with touch screens. Thus, by fixing the users who use their gadgets with mobility you not only enhance usage but also prepare your site for better rankings.  

3. Slow Loading Speeds Are Costing You Visitors  

People are not patient when it comes to using the internet. Research has indicated that users want websites to load in less than three seconds and that any delay will force them to go to other sites. Aside from users getting irritated, delayed websites are purged by the search engines which is bad for your SEO rankings.  

Improve your site loading speed by compressing images, using minimal plugins, and enabling caching in the browser. The performance audit can help to determine the main problems, and if necessary, switch to a hosting plan that can effectively work on the identified traffic. The added benefit of reduced load times is that it results in a better experience for the end users of the site as well as it helps in improving the site ranking with search engines.

4. Subpar User Experience (UX) is Driving Visitors Away  

A well-designed website will not help if it is difficult to navigate around the site. This is because when people are unable to find what they are looking for, get lost, or come across a broken link or two, they get irritated. This leaves you with a high bounce rate, less conversion, and a tarnished brand image of your business.  

Begin by conducting a usability inspection to identify areas that need improvement. The first steps are to declutter your site, improve the navigation menu and work on broken items such as links and forms. Ultimately, the objective is to design an intuitive user flow to ensure that users can easily locate the content or services they are looking for. This kind of experience keeps the users on their toes and motivates them to perform the intended action.  

5. Outdated Features are Hurting Functionality  

A visitor of modern websites expects them to have some specific functions for convenient communication, for example, live chat, an easy-to-fill contact form or e-commerce tools. If your site does not have any of these functionalities, it can become quite irritating to visitors and this denies your business certain opportunities. For example, those businesses, which belong to the service sphere, risk losing potential clients if booking a call, meeting, or contacting the business owner is inconvenient; those, who offer products, may have clients leaving their carts without purchasing in the case of the poorly designed buying check.  

Assess your current skills and determine the weaknesses of your website and the prospects for their improvement. Extra forms such as online booking tools, responsive forms, or integrated shopping carts can easily improve satisfaction rate and thus conversion rate. Redesign is a chance for such comforts to be incorporated and to meet your customers’ needs.  

6. Low Conversions Signal a Broken User Journey  

The most important element and purpose of your website are its call-to-action or its ability to generate the desired outcome such as sales, leads or sign-ups. If your traffic does not include tangible results, then it is time to make a change. Various sources indicate that the average landing page conversion rate is 2.35 % while the top converting is 5.31% or above, WordStream said.  

Low conversion rates are usually caused by unclear user paths, poor CTAs or if processes like forms or checkouts are too complicated. Analyze the entire conversion funnel to see where people are falling off. A CRO-based redesign of the website is a way through which the user experience is enhanced, beautiful CTAs are developed and the website becomes highly valuable for the business.  

How Long Does It Take to Redesign a Website?  

The timeline for redesigning a website can vary widely depending on the project's complexity and specific requirements. On average, a web design agency’s redesign process takes between three to six months. This timeframe includes several critical phases:  

1. Initial Planning and Strategy: The customer description also includes such parameters as goals, target audience, and several key features.  
2. Design Conceptualization: Designing mockups and prototypes that correspond to your company’s brand.  
3. Development and Implementation: Construction of the site, implementation of functionalities and consideration of a responsive design.  
4. Testing and Launch: Ensuring the website performs properly, is user-friendly, and compatible before launching it.  

The time for website testing will be larger and more intricate sites and more time may be needed to make all elements work as envisioned.  

Conclusion  

Your website is a vital component of your business’s success, but it needs regular updates to remain effective in today’s fast-changing digital landscape. If your site lacks mobile responsiveness, suffers from slow load times, or features outdated design elements, it’s a clear signal that a redesign is overdue.  

Investing in a refreshed, user-focused website will not only enhance user experience but also boost performance and conversions, ensuring your online presence continues to support your business growth effectively.