Social marketing is the use of marketing principles to influence positive behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on promoting products or services, social marketing aims to address social issues such as health, environmental conservation, or community well-being. It involves creating campaigns that encourage behavior change, using strategies like education, persuasion, and incentives. By understanding target audiences and leveraging platforms like social media, social marketing can raise awareness, shift attitudes, and inspire action on important causes. Successful social marketing fosters societal improvement, promoting healthier lifestyles, sustainability, and positive social change.