Finding the right keywords to rank a business website is like having a treasure map for online success. 

Without the right keywords, even the most stunning site designed by a professional web designer will struggle to get noticed. 

If you want your business to pop up on Google, attract customers, and increase sales, then keyword research is your golden ticket.

In this post, we’ll break down the best keywords to rank a business website, how to find them, and how to use them effectively.

1. Understand the Power of Long-Tail Keywords

Short and competitive keywords like “business website” are tough to rank for.

Instead, you need long-tail keywords—phrases that are more specific and easier to rank.

For example, instead of targeting “SEO services,” a better option would be “cost of SEO in Nigeria for small businesses.”

Long-tail keywords help you attract visitors who are actively searching for your services. 

They also bring in more qualified leads, meaning potential customers who are ready to buy.

2. Focus on Buyer Intent Keywords

Not all keywords are created equal. 

Some people are just browsing, while others are ready to take action. 

To get the most out of your SEO strategy, focus on buyer intent keywords

Phrases that show the searcher is ready to make a decision.

Examples of buyer intent keywords:

• Buy dofollow backlinks for business website
• Hire a professional web designer in Lagos
• Affordable SEO expert for startups

These keywords drive traffic that actually converts into sales, not just visitors who will leave without engaging.

3. Use Location-Based Keywords for Local SEO

If your business serves a specific area, adding location-based keywords is a must.

Google favors businesses that optimize for local searches, meaning you can rank higher when people search for services near them.

Examples of local SEO keywords:

• Best SEO expert in Lagos
• Best website designer in Port Harcourt
• Cost of SEO in Nigeria for business websites

Adding location to your keywords helps your business rank for local searches, bringing in customers who need your services right now.

4. Optimize for Competitor Keywords

If your competitors are ranking for certain keywords, why not take advantage? 

With proper SEO strategies, you can rank for those same terms and attract their audience to your site.

How to find competitor keywords:

• Use tools like Ubersuggest, Ahrefs, or SEMrush
• Look at what keywords your competitors are ranking for
• Create better content using those same keywords

For example, if a competitor ranks for “affordable SEO expert,” you can optimize your content for “best affordable SEO expert for businesses” to outrank them.

5. Keywords to Rank a Business Website - Conclusion

Ranking your website isn’t about stuffing random keywords into your content. 

It’s about using the right keywords to rank a business website strategically.

By focusing on long-tail keywords, buyer intent phrases, location-based terms, and even competitor keywords, you’ll have a better chance of climbing the search rankings.

If you’re serious about growing your business, you need expert SEO strategies.

A professional web designer and an SEO expert can help you optimize your website properly. 

And if you want a quick boost, you can buy dofollow backlinks to increase your authority.

Now that you know the best keywords to rank a business website, it’s time to take action. 

Start optimizing today, and watch your website dominate the search results